Final commercial

Commercial Concept

My Idea for this commercial is going to be a man and women fighting over their messy home, when the Hand-E bot appears with a puff of smoke. I want the commercial to resemble this photo... although it will look slightly different considering I want to photoshop the characters. 

Process: one background layer of a very messy room, then keeping the camera exactly where is was, take a second background photo of the exact same room... only its sparkling clean! As far as the actors/models for it, I will take snap shots of their actions on a plain background so that it will be easier to crop them out of their plain background and into the dirty (or clean) room! 

Commercials

1. This first commercial I fell in love with the first time I saw in aired during the super bowl:
     http://www.youtube.com/watch?v=4rsEnwKrsvc

• I think this commercial was able to make such a lasting impression on me because I am such a big fan of comedy. They encompassed two things i would have never thought to have combined these two concepts (Doritos and a child protecting his mother). They are selling the Doritos chips to people ranging form their twenties to their fifties. The problem portrayed in the commercial is that there is a man who wanted was coming into this kids space (taking his mom out, and taking his chip) and the kid handles it. The main characters are the potential suitor, and the kid; who provide entertainment. This commercial is successful in the fact that it connects the attachment a little boy to his mother with the connection he has with his Doritos. 

2.Contradiction: http://www.youtube.com/watch?v=X21mJh6j9i4&feature=related

• I absolutely love the creativity in these commercials, and I think they do a good job of creating an ad campaign that people pay attention to and remember (which is very hard to do). Although I am not sure that they give the best impression of the product. It doesn't make me see a delicious product I want to run out and buy... if anything it makes it a product I want to avoid, because of the panda who is going to force me to buy it if I see it. The visual style is live action, and the tone is funny (although it depicts a serious scene in a comedic way). They are selling cheese, and the target audience to the best of my knowledge would be teens and middle age folks. 

3. World's most costly ad: http://www.youtube.com/watch?v=ibYnJoYwCXI

• I think this ad "hit the nail on the head" literally. It does a great job getting and keep the viewers attention, and highlights many great aspects of the product; as well as having a brilliant slogan to go along with it! It is a live action film, and the mode was... mechanical I suppose you could say. They are selling a vehicle (the honda accord), and their isn't a problem present... but rather the lack their of. It is a serious of events calculated precisely to create the perfect vehicle. At the end there is a narrators voice of screen, just to say the logo. 

4. I don't even know what to say about this man:  http://www.youtube.com/watch?v=FJ3oHpup-pk

• This commercial is live action (although maybe he should have used a little auto-tune). The tone is trying to be serious, however the whole thing turned out to be quite comical! The narrator is a store associate who is singing to us about all the great offers that he can provide at his flea market. The target audience seems to be young adults (ones that have enough money/a purpose to be buying dinette sets and bedding). He was trying to be hip, and appeal to younger audience... but I think he failed miserably. Although this commercial may not have crash and burned even if it isn't that successful in communicating the product, because I know as a viewer I wan't to go check that flea market out, and try to figure out what the heck that man was thinking! 

5. Considerations when making a commercial: http://www.youtube.com/watch?v=Fqq051BU2MY

• okay so this isn't just the commercial, its actually a short sit com which makes fun of people creating commercials, but it is one of my all time favorite youtube videos so I had to include it in this assignment. It show how off base commercials can get if not handled properly! It's live action, Us as viewers clearly see the tone as scary (because the grapist is coming), but the stupid ad executives see it as fun! They are selling grape soda... although that doesn't translate well in the commercial. Their target audience would appear to be kids, although this as a real ad might scare the children away from grape soda for life. I hope you enjoy the video the way I did :)

Commercial ideas

1. A simplified robot just telling the viewer about the services it offers
2. A typography project to the song "Mr. Roboto"
3. "The Jetsons" endorsement, having two characters who look like the Jetsons fighting, because the house isn't clean, then the Hand-E bot magically pops into the picture, and they live happily ever after.
4. fight arena with Hand-E versus all the traditional cleaning equipment (broom, vacuum, etc.)
5. a simple prototype that can sit on the side of the screen and make simple movements or gestures while all the features scroll next to it.

Brochure

LetterHead

 

Here I tried to keep the letterhead too look very similar to the business card, without making them look the exact same.  So I used the faded out checkers I created, as well as using the same color scheme and fonts. However, I switched the size and placement of the checkers, because when I had the checkers in the top right, it made the whole drawing feel too heavy because the icon combined with the bright red box from the logo drew the eye straight to that spot. I also think alternating between red and black at the bottom helps the eye to move around the letterhead. The red also helps to highlight the information that I find most important: the website and the business number. I feel this letterhead (as well as my business card) successfully portray the clean, modern image that my company wants to portray.

Business Card

I wanted to keep this image simple but clean, so I stuck with my basic black, white, and red color scheme. Also, all of the fonts that were used came directly form the logo, so the front coordinates with the back. I think the final product portrays the company quite well (high-tech and sterile, after all, we are selling robots that clean!)

New card: