Kremer Logo- This is the logo for my parents company, and although it has changed numerous times (seeing as the company first fixed horse buggies 115 years ago) I think this particular logo is very successful. The fonts are simple and crisp. I like the fact that most of the information that is given on the logo is in very mechanic/geometric fonts, but they are softened by the rounded black outline, and the softer red text on the bottom. Also the way the red and black are distributed all around the logo helps to make the entire piece a look of unity. Finally, one of my favorite things about this logo (and is new to it as of last year) is the way that the k and the R drop down and go around the "services" text. This helps to make the whole logo flow, but lets the viewer know what is more important in the name.
University of Tampa
1.This first logo has always thrown me off. I understand the need for the U Tampa logo to be varied from the U Texas logo as well as other UT schools, however, the organic flow of the top of the T mixed with the mechanical look of the bottom of the T as well as the U made this logo seem very discombobulated to me. Had this logo encompassed a little more organic types of lines, I would have enjoyed the logo much more. One thing I do really enjoy is it's simplicity, and the way the contrast between the red and black makes it pop.
2. I love this logo because it depicts the physical beauty of our school, and it depicts elegance. The only problem with it is how detailed Plant Hall is. When shrunk down to a size such as this one, many of the details we are so familiar with become lost.
3. This logo is very successful. It is crisp, clean, and easy to read. I like that the font is simple, yet it varies enough to keep the viewers attention. Also with this one, they kept the color scheme simple, and accurate.
4. Finally, although I think this logo has many good descriptions of our school (the spartan, the minaret, the colors, and even the name of the school) It is almost a little too much for the viewer to take in. One of my favorite thing about this logo is the encompassment of organic and inorganic shapes, as well as the varying line thickness; this, along with all of the symbols of our school, makes this logo very intriguing for the viewer.
