LetterHead

 

Here I tried to keep the letterhead too look very similar to the business card, without making them look the exact same.  So I used the faded out checkers I created, as well as using the same color scheme and fonts. However, I switched the size and placement of the checkers, because when I had the checkers in the top right, it made the whole drawing feel too heavy because the icon combined with the bright red box from the logo drew the eye straight to that spot. I also think alternating between red and black at the bottom helps the eye to move around the letterhead. The red also helps to highlight the information that I find most important: the website and the business number. I feel this letterhead (as well as my business card) successfully portray the clean, modern image that my company wants to portray.

Business Card

I wanted to keep this image simple but clean, so I stuck with my basic black, white, and red color scheme. Also, all of the fonts that were used came directly form the logo, so the front coordinates with the back. I think the final product portrays the company quite well (high-tech and sterile, after all, we are selling robots that clean!)

New card:

Rough Draft Logos

Corporate Identity Questionnaire

1) What is your business?

      We provide costumers with robots who are programmed to do various house chores; in addition to selling individual addition programs to download into the robots. 

2) Describe your business in one sentence

We make top technologies for the leading edge in home care. 

3) Who is your target audience?

Anyone who own home (although they are particularly expensive, so aimed more towards the upper class household) businessmen, housewives, bachelors, working Mothers, etc. 

4) Who are your competitors?

Cleaning companies like molly maid, maid brigade, and merry maids. We would also be encroaching into the handyman's territory. 

5) What makes them better/worse than your product/service?

Both the maid industry and the handyman industries have positives and negatives compared to Hand-E bots. They both offer hands on services, and human to human contact; which can both help and hurt them. On one hand there are consumers out there who prefer to deal with human to human contact verse using a robot; this why if something is not done to their liking, they can bring it talk with the worker and let them know their dissatisfaction, and they can improve it. This may also be a big fault in the maid and handyman industries, because the robot is likely to do it right the first time, and be more thorough, chores will be executed with mathematical precision! Also with the other companies you have to pay repeated fees every time you need something done; and with something like a maid service, that could get quite expensive! With Hand-E, it is a one time fee for all your basic household needs.. and if the consumers has an "odds and ends" type of chore they can buy one of the programs load it onto their robot, and that command will be saved there until the owner decides to remove it. 

6) Do you currently have an identity?  NA

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it? NA

8) How do you want your image to be seen in two years?

I want this company to be seen as the superior provider of house and business care, providing reliable robots and robotic programming.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

An Alligator because it is precise, versatile, and effective. Ex: A cheetah, because our skates are fast, dynamic, and exciting.

10) If your company/brand was a person, who would it be and why?

This is a product that could be edorsed by almost any celebrity... they all have large lavish homes; which could benefit from our product, as well as help out image, because people like using the same things celebrities do.

11) If your company/brand was an object, what would it be?

A Basic robotic form 

12) If your customer was a cartoon character, who would it be?

Eve from Wall-E because she is very innovative, modern and stylish; as well as representing the furture of robotic technologies.

Collage

The song that I wanted to do was "Home" by Edward Sharpe. The line I chose was "Home, let me come home, home is where Im with you." I decided that I wanted to compare where I live here in Tampa to my home in Minnesota, so I took an image of my dorm room and put in picture of my family and home in Minnesota. most of the work came from skewing the images, getting to picture quality to match, and having shadows that made sense.

Self Insertion